A CASE STUDY:

Melbourne Skin Clinic

The Problem and Goals:

Stephanie is a Director of a large Skin Clinic based in Melbourne who was struggling to get her message across and bring in new clients. The clinic offers a wide range of amazing services.
The problem was, not enough people knew this.

Especially her demographic in Melbourne who were simply not visiting, interacting or making a booking with the clinic.

Plus Social

Social Media Marketing – Grow Your Revenue – Change Your Life

The Solution:

We agreed upon a 6-month campaign strategy to help Stephanie bring in an additional 70 leads and 14 new bookings each week.

This involved leveraging Facebook/Instagram Ads and narrowing down her target audience in order to produce highly qualified leads that would actually convert to a booking for the clinic.

We tried a few different split-test approaches at the beginning but found that Facebook Messenger and Lead Forms was the most cost-effective at producing highly qualified leads.

Plus Social

Social Media Marketing – Grow Your Revenue – Change Your Life

The Outcome:

Stephanie didn’t get her 70 new leads or 14 new bookings each day…she got 175 new leads and an average of 6 new bookings each day.

The clinic has had to hire another clinician and expand their booking capacity as a result of the sturdy flow of new bookings.

Her posts and brand receive considerably more engagement and organic reach.

She remains a client to this day.

Plus Social

Social Media Marketing – Grow Your Revenue – Change Your Life

A Few Words From Stephanie:

“We have been looking for this kind of success for a long time. We have tried many different freelancers, agencies and even an in-house social media manager and nobody has achieved anything close to the kind of results Jack and the team at Plus Social have helped us to attain.

We were struggling to bring in leads at even $15 cost per result. We are now achieving leads for as little as $2-3 with a great conversion rate. I could not recommend Jack and the team enough as they’re not only efficient but a pleasure to work with”.

– Stephanie R. | Melb Skin Clinic