Initially, Dominique came to us with a small business and essentially looking to get the brand online and start selling.
We discussed quite a few different approaches for getting The Spoonie started and what messaging we wanted to portray across social media.
Like any new business starting out across social media, we required time to test different angles, audiences, copy and creatives.
We had some concepts performing better than others until it slowly started piecing together alongside a strong organic social media presence.
Just 3 months in we had to recommend increasing the advertising budget to keep up with growth and the advertising campaigns momentum with sales.
Leveraging a video heavy advertising approach, Dominique and The Spoonie Society have not only moved into a dedicated warehouse for product fulfilment but already outgrown it and are looking for their next big leap!